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With over 500 million users LinkedIn is exploding right now with activity for business professionals. There’s never been a better time to position yourself as a thought leader, trusted advisor and expert for your future customers.

Within this workshop you will gain a better understanding of key metrics as well as the impact of videos vs blogs vs posts, learn how to attract attention, develop thought leadership and increase sales.

Key Learnings:

  • How to target your market
  • Who, what and why is your brand important?
  • Content Building…Why It’s Important
  • How to measure LinkedIn
  • Video vs Blogs and Posts – what works
  • Tips to get the most out of LinkedIn

Who should attend:

  • Business Service Contractors looking to build a loyal social media
  • Cleaning personnel who can help contribute to business awareness
  • Executive Management to understand the business growth potential of LinkedIn
  • Facilities Managers – who want to keep updated on industry information
  • Individuals who want to expand their own brand presence


  • AUD $47pp for ISSA Members
  • AUD $65 pp for Non-ISSA Members




Sean Matthews

Managing Director, Banksia Consulting Group

Sean has over 30 years of experience working in Leadership and B2B Distribution Channels for large Commercial businesses and Not For Profits with expertise in Aged and Healthcare sectors and Health & Hygiene Solutions. Sean is a member of ACIPC (Australasian College of Infection Control Professionals), has lead transformation programs implementing ISSA Professional Auditing Program at Winc Australia for their Health Hygiene & Safety Specialists and developed a site survey app for Aged Care to uncover and educate aged care homes and hospitals on improved infection prevention and manage risk.

Sean is passionate about transformation and change within the Aged and Healthcare sector and improving the health and welfare of elderly residents and patients

Michelle J Raymond

Chief LinkedIn Social Strategist – Good Trading Co

Michelle Raymond is a LinkedIn Pages specialist who is passionate about helping businesses build brand awareness to attract business opportunities using LinkedIn. With 20+ years Sales and Key Account Management experience, Michelle has generated over $3M in revenue for the companies she represented.  

Michelle has long-term experience throughout the industry. Starting out selling Vistex wipes, which led to sales of wholesale consumables, a switch to chemical distribution with a focus on supply of chemicals to cleaning product manufacturers and then finally the GM Sales and Operations for a cleaning chemical manufacturer. 

Michelle established her own company Good Trading Co to help others learn her methodology to successfully boost their reputation and revenue. A passionate advocate for LinkedIn Company Pages. 

Good Trading Co offers – Corporate LinkedIn Strategy Consultancy, Employee Training, Employee Company Advocacy Programs, and an Outsourcing Service for LinkedIn Company Page Management.

Wednesday, 14th September
11:00 am — 1:00 pm

Conference Education Hall

Sean Matthews – Banksia Consulting Group, Michelle Raymond – Good Trading Co