Why do your customers buy from you?
Why do your customers buy from you?
A simple question with often not a simple answer.
Do you really understand why your customers choose to do business with you?
Based on his real-life experience helping independent cleaning supply companies grow, John will help you understand the reasons why your customer chooses to business with you and what you must do to keep them happy and engaged long term.
If you compete daily with large multinational competitors, then this is a must listen for you and your sales and management teams.
Speaker
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John BeachChairman, The Collective Australasia (TCA)6 years ago, John stepped away from his long-term CEO role at ESG Asia Pacific and created JBA, which today helps a number of market leading independent companies grow & succeed across a number of industries including Cleaning & Hygiene.
He has also been involved in several exciting new start-ups over the past 3 years in different industries. He is the Chairman of TCA and brought the founding members together in early 2021, when the vision & strategy was first created for Australia’s fastest growing group of independent distributors.